News & Press

For Immediate Release

October 17, 2026  |  Jacksonville, Florida

Jacksonville Broker Bets on Just Two Letters to Build a New Kind of Real Estate Business

NuView Realty becomes Hi™ as founder Randall Wiggins introduces a modern brokerage model, statewide leadership opportunities, and a broader vision extending into home financing and education.

JACKSONVILLE, FL — October 17, 2026 — In an industry where companies often build their identities around homes, property, prestige, or geography, one Jacksonville entrepreneur is taking a decidedly different approach.

He's betting on just two letters.

Hi.

After nearly two decades in real estate, Randall Wiggins has officially retired the NuView Realty brand and introduced Hi™, a newly approved Florida real estate brokerage with plans to expand statewide and build a recognizable brand extending beyond traditional real estate services.

The name may be short, but the ambition behind it is considerably larger.

"Anyone can change a logo or put a new name on a sign. We wanted to rethink what the company could become," said Wiggins. "Hi is simple, approachable, and memorable. But behind those two letters is a much bigger vision."

A Brand Built to Be More Than a Brokerage

Unlike traditional real estate companies whose names define their industry or geographic market, Hi was intentionally created without those limitations.

The company uses straightforward descriptors to identify its services, including Hi | Real Estate for brokerage operations, Hi | Home Loans for mortgage services, and Hi | School for real estate education.

The brand itself, however, is simply Hi.

The company's real estate brokerage transition is officially underway, while the education division's name-change amendment has been submitted to Florida's Division of Corporations, with additional regulatory and education partner updates planned.

The broader strategy is to create a unified identity that consumers can recognize across multiple services rather than maintaining separate, unrelated brands.

"We wanted a name that doesn't have to explain everything we do today or limit what we might do tomorrow," Wiggins said. "Whether someone is buying a home, exploring financing, or beginning a real estate career, the relationship can start with Hi."

Challenging the Traditional Brokerage Model

The new identity also introduces a different approach to how real estate agents affiliate with the company.

Hi offers a membership-based model allowing agents to retain 100% of their commissions, along with an alternative 85/15 commission structure without a monthly membership fee.

The company is also emphasizing technology, streamlined operations, and support systems intended to reduce administrative burdens and give agents more flexibility in building their businesses.

Rather than requiring every agent to operate under the same financial arrangement, Hi is positioning its brokerage model around choice, independence, and growth.

"We recognize that a newly licensed agent and a successful, experienced agent may have very different needs," Wiggins said. "Our goal is to create an environment where both can build their businesses without being forced into a one-size-fits-all model."

Jacksonville Is the Starting Point, Not the Boundary

Although Hi is headquartered in Jacksonville, the company's growth strategy extends throughout Florida.

A central component of that expansion is a new leadership structure that creates opportunities for qualified real estate professionals to serve as Area Directors and Regional Directors.

Area Directors will provide local leadership, agent support, and operational oversight within assigned geographic areas.

Regional Directors will help coordinate broader regional operations, support Area Directors, and strengthen the company's presence across multiple markets.

Both positions are designed to offer additional compensation opportunities while allowing qualified leaders to continue their own real estate businesses.

The structure is intended to support statewide growth without sacrificing the local relationships, accountability, and accessibility that agents expect from their brokerage.

"We don't believe growth should mean becoming disconnected from the people who make the business successful," Wiggins said. "We want local leadership, local relationships, and the resources of a larger organization working together."

Hi plans to recruit both new and experienced real estate professionals throughout Florida, including individuals interested in taking on leadership responsibilities as the company expands.

Why Walk Away From an Established Name?

For Wiggins, one of the biggest decisions wasn't choosing the new name. It was deciding to move beyond the identity he had already spent years building.

NuView Realty had established its presence in Northeast Florida, but Wiggins saw an opportunity to create something with a broader identity and long-term growth potential.

Rather than continuing to build separate brands around individual services, he envisioned a name that could connect multiple businesses through a consistent consumer experience.

The result was Hi — a greeting that works naturally in conversation, transcends geographic boundaries, and carries a simple message of approachability.

The brand's slogan, "Every Move Starts With Hi™," reflects that philosophy.

"We're not trying to become the biggest version of our old brokerage," Wiggins said. "We're trying to build a better version of what a modern brokerage can be."

A New Chapter Begins in Jacksonville

With the new brokerage officially approved by the Florida Department of Business and Professional Regulation, Hi is transitioning its existing operations, marketing, and agent network to the new identity.

The company is also preparing for broader agent recruitment, the development of its statewide leadership network, and continued integration of its complementary services under the Hi brand.

For Wiggins, the launch represents both a significant change and a natural evolution of his experience in real estate, mortgage lending, and professional education.

And while the company's ambitions extend beyond Jacksonville, its next chapter begins in the city where its foundation was built.

"Every great business relationship starts somewhere," Wiggins said. "Sometimes all it takes is saying Hi."

About Hi™

Hi is a Jacksonville-based business brand encompassing real estate brokerage services, home financing, and real estate education.

Its real estate brokerage, formerly known as NuView Realty, offers flexible agent compensation models, technology-focused support, and Area and Regional Director leadership opportunities as part of its planned statewide expansion.

The company's services are identified through the Hi | Real Estate, Hi | Home Loans, and Hi | School descriptors.

Every Move Starts With Hi™.

Corporate Website: HiCompanies.net
Brand Website: ComeSayHi.com
Real Estate: HiFlorida.net
Home Loans: HiHomeLoans.com
School: GoToHiSchool.com

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